Video Internet marketing training for churches

August 18, 2009 · Filed Under Marketing and Advertising, SEO · 4 Comments

Not all aspects of Internet marketing involves “rocket science” knowledge. Let’s face it, much of what makes up effective marketing for a church or religious organization is just your typical “roll up you sleeves” and get to it type of work. The failure is not energy and effort, but the focused knowledge of what needs to be done.

Don’t get me wrong. In some areas, especially in the area of research, you need some additional levels of experience and expertise to do higher level work. I include that statement from experience since I perform a tremendous amount of Internet marketing for businesses throughout the US and Canada.

But getting back to the point, there is a tremendous amount of effective Internet marketing that could be accomplished on behalf of church and religious organizations … if they had a group of volunteers that were not only informed on what to do, but could grasp a bit of the big picture to see how their contributions fit in.

Producing video training in a LMS “Learning Media System” environment might be the perfect training tool since you can go through the initial training segments, be tested for comprehension, interact with a trainer, and review the material for as long as you have access to it. Another option would just be downloadable video training segments.

Internet marketing for churches has some distinct differences from marketing businesses. Having 15 1/2 years in serving 4 churches as a pastor makes that abundantly clear. Tapping into the power of outreach through the Internet for a church is potentially more powerful.

Let me know what you think!

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Tags: Church promotion, increasing conversions, SEO

Using eCompliments to Promote your Church

August 10, 2009 · Filed Under Uncategorized · 2 Comments

Have you thought of using eCompliments to put in a “good word” regarding your place of worship? Why not then? It is worth taking a few minutes to plug your church if you believe it is meeting your needs, and giving others opportunity to serve.

There is lots of information that you can put on eCompliments. This includes pictures, as well as all the pertinent information to point someone in the right direction.

People who need the encouragement and blessing are using the Internet right now. Meet them where they are, and who knows, you might meet them in the lobby some day.

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