Right and Wrong?
Ethical Search Engine Optimization
Ethical?
Ethical – “being in accordance with the rules or standards for right conduct or practice, especially the standards of a profession.” Synonyms associated with ethical are upright, honest and honorable. There are thousands of SEO practitioners and companies seeking to serve you, the customer, with your
Search Engine Marketing need. It would be nice to know that you were dealing with an individual or company that was upright, honest, and honorable.
Search Engine Optimization?
My favorite definition of Search Engine Optimization is, “the ability for someone to find your web presence by entering a keyword in a search engine that is applicable to your product or service.” Your online presence is optimized so that it is found by a larger number of people who need what you are promoting. Pretty cool huh!
It is amazing what is being searched for in the major search engines like Google, Yahoo and MSN. In November of 2007 there were 10.8 Billion keyword searches. That boggles the mind. Forward thinking churches and ministries are tapping into that searching to communicate the message of the gospel, and build the kingdom of God.
Why does Ethical SEO matter?
Why do you have website or blog? For most people it is to deliver a message. That message might be that they have a product or service to sell. For others it could be to let others know of the benefit of their organization. You might have the spiffiest looking web presence this side of heaven, but if nobody sees it, what good is accomplished? If you are selling a product and the people who need that product can’t find you, then you are on a quick path to a failed business. If you have the wonderful message of redemption and people don’t become aware of that message, then the Great Commission is not fully realized.
There is a right and wrong way to go about just about any activity. As far as Search Engine Optimization goes, I have chosen not to cut corners or try to out smart the search engines. I don’t want my sites, or my client sites to get in trouble with Google. Choose to travel the upright, honest and honorable path. Take the ethical approach to SEO for your company / ministry and you will never regret your decision.
I welcome your comments, as well as invite you to contact me for a free consultation regarding positioning your website or blog to be found by more people who are looking for what you have.
![[Ask]](http://ministrymaven.com/MMaven/wp-content/plugins/bookmarkify/ask.png)
![[backflip]](http://ministrymaven.com/MMaven/wp-content/plugins/bookmarkify/backflip.png)
![[blinklist]](http://ministrymaven.com/MMaven/wp-content/plugins/bookmarkify/blinklist.png)
![[BlogBookmark]](http://ministrymaven.com/MMaven/wp-content/plugins/bookmarkify/blogbookmark.png)
![[del.icio.us]](http://ministrymaven.com/MMaven/wp-content/plugins/bookmarkify/delicious.png)
![[Digg]](http://ministrymaven.com/MMaven/wp-content/plugins/bookmarkify/digg.png)
![[Facebook]](http://ministrymaven.com/MMaven/wp-content/plugins/bookmarkify/facebook.png)
![[Furl]](http://ministrymaven.com/MMaven/wp-content/plugins/bookmarkify/furl.png)
![[Google]](http://ministrymaven.com/MMaven/wp-content/plugins/bookmarkify/google.png)
![[MySpace]](http://ministrymaven.com/MMaven/wp-content/plugins/bookmarkify/myspace.png)
![[Propeller]](http://ministrymaven.com/MMaven/wp-content/plugins/bookmarkify/propeller.png)
![[Reddit]](http://ministrymaven.com/MMaven/wp-content/plugins/bookmarkify/reddit.png)
![[StumbleUpon]](http://ministrymaven.com/MMaven/wp-content/plugins/bookmarkify/stumbleupon.png)
![[Technorati]](http://ministrymaven.com/MMaven/wp-content/plugins/bookmarkify/technorati.png)
![[Email]](http://ministrymaven.com/MMaven/wp-content/plugins/bookmarkify/email.png)
Comments
One Response to “Right and Wrong?”
Leave a Reply
Thanks for your perspective. I guess I’ve never given the ethical side of this business much thought. It certainly applies in particular for churches and ministries as they want to make sure they get the best penetration for the money spent.