Pushing Past the Apprehension

October 4, 2009 · Filed Under Marketing and Advertising

It is a beautiful Sunday morning in West Palm Beach, where we are visiting at the request of a great friend. In fact, I guess you could say that we are vacationing for the first time in a bit over three-years.

fearing-the-unknown As I wake up and prepare for attending the church that our friend belongs to, I notice something a bit unusual. I am a bit nervous and apprehensive about attending this church for the first time. Sounds kind of crazy doesn’t it? But it has a simple reason, (at least to me), which is that we are a bit unsure about the unknown.

The second thing that dawned on me is that this is the way that church leaders, and religious organization directors must feel when they are contemplating the use of Internet marketing for the first time to promote their ministries. There is a comfort level in the things we know and have used in the past. It might have been the ad in the “church” section of the local newspaper. Or possibly a radio program on the local radio station.

Doing something new takes courage and vision. This site exists to encourage you in that journey. From my experience and research, I am convinced of the power to the Internet to connect people. You may not be there yet, but if I can help you take the small steps to discovery, I will be satisfied.

I will attend the service this AM, and be blessed in the presence of God. Internet marketing does not guarantee that type of encounter, but it will bring people to your ministry that will experience the very same. His will being done on earth, as it is in heaven.

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