Focusing on a Niche

September 29, 2009 · Filed Under Marketing and Advertising

Max Kalles – phenomenal young Internet consultant from Canada is presenting on the topic of staying very focused on your target market, and building a vertical to leverage the successes that you have experienced.

The same concept applies to church and religious organization marketing. Focus on one primary idea or market. Is it outreach? How about member services? Whatever it is use a laser like focus to maximize penetration with your demographic.

Once you experience success in one area, then branch out and test other markets.

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