E-Mail Marketing Open and Click-Through Rates

July 20, 2009 · Filed Under Marketing and Advertising, Online Business, Promotion and Marketing

Churches and religious organizations understandably have to watch their marketing budgets. Many congregants have a hard time understanding how you could further the kingdom of God through Internet marketing. As we have discussed before, Internet marketing can be astoundingly effective in drawing in seekers of the truth. The God shaped void is still there, waiting to be filled.

Email marketing is indispendable as a tool for churches and religious organizations. You are probably asking, “How can you know that?”

The answer to that is in analytic data. “Religious and spiritual e-mails had the highest open rates among large lists, followed by travel, general consumer and retail.” Whaaa – Laaa! Email marketing should, and can be a part of your outreach efforts. Leverage the insatiable thirst to find the truth as you engage those you are trying to reach.

I want to invite you to read the entire email marketing open and click-through rates report. Don’t worry, it is only two pages long and that includes pictures.