Digital Marketing

December 4, 2009 · Filed Under Marketing and Advertising

I am in-flight for a Digital Marketing training event in Toronto, and I can’t help but wonder at how quickly the distinctions have blurred between Internet marketing firms and Traditional marketing firms.

When it comes to branding an organization, social media has become one of the primary tools to accomplish that work.

It will be interesting to see how other Internet professionals are creating a synergy for their clients in this area.

There is application in this area for churches and religious organizations. Think about it. You have a clear vision for accomplishing the work of Christ in your area. How do you communicate that to those outside the four wall of your building? Shoot, maybe even doing a better job of communicating it to your own members.

Brand building is important, but brand reputation is equally so. People are talking on the Internet. Would it be of value to you to get in front of negative, or misspoken information, and have an opportunity to engage with the truth? I think so.

Stay tuned for the reports. I hope you glean a golden nugget that you can use to build the kingdom of Christ.

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