Building the kingdom of Christ through Internet marketing
Building the kingdom of Christ through Internet marketing.
Who wants a free “conversion friendly” website? Would you like to have a targeted audience driven to that website? Would this help your church or ministry reach your community? If no, then let me know why not?
The Internet is one of the greatest communication mediums on the planet. It is where people “are”. Websites, email, forums, blogs, shopping sites, Twitter, Facebook, MySpace, social bookmarking sites, these are the places where you will find people talking. They are communicating online, and they expect to find you there as well. What a wonderful way to show that what you are doing is relevant to their lives.
When you begin to see the value of utilizing the Internet to reach out to people, I would bet that you would be willing to put the effort into it, and even spend a few dollars to do it correctly.
You will find some resources on this site to get you “in the game”. Don’t hesitate to contact me if you have questions. I would be glad to help.
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Do you staff for church marketing?
Does your church or religious organization have a person on staff dedicated to marketing / outreach? Maybe you have a team of people who head up that function.
Are they pastoral level, layperson, or both?
I think it would be insightful to find out what others are doing, and whether they feel like they are being successful with their efforts.
What type of outreach / marketing are you engaged in? Print media, online presence, activity based outreach, or many other forms? Which seem to be working the best for your church or ministry?
Do you have a mission statement for your outreach efforts? What are your primary goals for outreach / marketing?
Where do people spend their time online?
Users spend 45% of their internet time on content sites.
They go to the net to search, but users spend the majority of their time on content sites. Does your church or religious organization invest in putting up the type of content that answers the questions that people have about you? If not, why not.
You can position yourself so that people find you, but make sure you give them what they need to make decisions after they find you.
Who is generating marketing now?
Very interesting to observe that marketer generated marketing is being challenged by user generated marketing through social media channels.
This has great implications for church and religious organization marketing.
What say you?
Internet Marketing Experts
It was awesome reconnecting with some of my colleagues from around the globe last night.
Isn’t it amazing how much you can glean from folks who are in the same industry as you are? The Digital Marketing training doesn’t start for another hour or so this AM, and I already have collected some “golden nuggets”.
