Search engine Marketing – not a method of tricking the search engines, rather working with them

December 15, 2010 · Filed Under Marketing and Advertising · Comment

Some organisation owners believe that Online Marketing is all about conning the search engines to send more visitors to a particular website. In some cases organisations will offer this very facility. Ensuring to increase your visitor numbers noticeably but using unprincipled methods to do it.

Clearly this type of conduct is very short sighted. Once a browser has been tricked to a site which basically does not offer information on the keywords he had inputted, his next move will simply be to go “back” to the search listings. He will be slightly exasperated at the search engine for putting the website forward and in essence the website business gains nothing bar a useless hit, the search engine has it’s character broken and the searcher tries again.

The only benefit here is maybe to the unethical optimizer (seo) who has possibly tied his customer in to charges based on an increase in website visitors. Despite this financial gain, working in this manner is still counterproductive. The search engine companies do not like having their character broken and so are constantly developing their product to tackle unethical methods. This means that the unethical seo has to continuously come up with new scams to keep ahead of them. Also the business itself will soon notice that although it’s hits have improved there has been no affect on sales.

In actual fact just as much effort needs to go into these unethical methods as is necessary to do the job buy the book, assuming the skills are understood. It really is quite straightforward; the searcher wants to find what he is hunting for; the search engine wants to show the searcher a abundance of websites offering what he is looking for; the organisation wants to be found by people searching for his products or services. Therefore as long as the Search Engine Optimization Company positively impacts on all of that everyone wins.

So the ethical seo will find out how people search for his clients services and then ensure that these keywords are evident to the search engines. By doing this all businesses in the chain and happy and positive business is conducted. The client’s website will often gradually achieve a higher Search Engine Placement as the search engines become more and more positive that the site covers what it says it does; and this in turn provides the client with more and more trade as the search engine positioning is vital to the number of hits that the website gets.

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Three Concerns All Small Business Owners Need To Debate When Considering Small Business SEO For Their Local Small Business

December 15, 2010 · Filed Under Marketing and Advertising · Comment

How serious is your commitment?

Generally, most small business owners know very little about small business seo. Many believe the process can be concluded in a couple of weeks. This is a misconception that is perpetuated by numerous “low rent” SEO service providers who are out to take any dollar they can get their hands on. Regrettably, ranking for any search result for any considerable period of time will take more than a few weeks worth of work.

For the local small business website, local SEO service will necessitate a minimum of three to four months of concentrated service as a good starting point. In very competitive industries, six to twelve months of service will be involved. The time it takes depends on your competition and the number of search phrases you want to rank for. The websites that come up on Google’s first page for any search result are not there by accident. Those sites have optimized for that search and you can guarantee that most will know your site should you make it to that first page. You should expect to need some continual SEO maintenance to keep your page one listings.

What Is Required?

SEO for any of the major search engines today is a process of link building. On page SEO is a element but a very small element. It is the inbound links pointing to your website and the link text of those links that tell search engines what your website is about and what it should rank for.

We have all seen links that say “Click Here”. Although click here may be one of the best call to action phrases on a web page, it does not say anything about the page you will visit when you do click. A better link text might be “Chicago Plumber”. This link provides the visitor opportunity to visit the website and also tells the search engines that the site linked to is about a plumber in Chicago. Point enough of those links toward your website and soon search engines will begin to show your site in a search for “Chicago Plumber”.

Obviously the more competitive a search phrase is, the more links it will take. Also, needing to rank for more than one search phrase will add to the time and expense necessary but in the long run, the benefits will greatly outweigh the time and cost.

What Are The Benefits?

The most obvious benefit is the increased website traffic. Ranking for search phrases that your customers use to find goods and services they need means they are more likely to find your business and do business with you. People search online twenty four hours a day, seven days a week, so being listed in a search engine provides the opportunity to do business or advertise your business irrespective of your true business hours.

More and more businesses are turning to search traffic for their main source of revenue and business growth. Telephone directory use is waning with many small local businesses due to the cost and the fact that a growing number of people now use search engines like they once did the old phone book. Local business SEO is a very affordable and very effective way to not only get new business but to also offer a way for your customers to find you in the future.

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