Church Search Engine Optimization

February 4, 2010 · Filed Under Marketing and Advertising, SEO · Comment

Should your church be interested in a search engine optimized website that that allows you to be found by search engine traffic, or in other words, by people who are searching for a church home, ministry, life-help, or the truth about the afterlife?

Much thought should be put into the above question…

What is the mission statement of your congregation?
What do you see as your primary purpose?
Are you more current member support oriented, or outreach oriented?

I see many church sites that are focused only on giving their members information regarding what is happening at the church. It is hard for the uninitiated, (non-churched folks) to gather information from such sites that will encourage them to visit and learn more about Christianity.

Search Engine Optimization is invaluable to those churches who want to penetrate past their walls into their communities by making themselves know with the most powerful communication tool of our generation besides one-on-one interaction. It stands to reason that if you want to engage people, it is probably important to do it where they are. Why make the job harder than it needs to be, right?

Where are they? Online. Searching the web, socializing at social sites like Facebook, playing Farmville, tweeting, looking for product or service reviews on any number of things. People research everything now. Many think Google is god. They have the resources that are needed to have all this information at their disposal. Computers are cheap. iPhones are cheap. High-speed Internet access is cheap.

Should your church be interested in a website that is optimized to be found by search engine traffic? I think so. Hopefully you will catch the vision also. Church search engine optimization is a powerful tool that can be used to meet those objectives.

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