Take advantage of your past experience in pursuing your passion
Sitting in a conference session with Eric Cook – experienced Internet consultant from Michigan, and getting beat about the head quite expertly.
Not physically of course, but in the sense that you should mate up your business skills with the things that have jazzed you in your past experiences. For me, that is the years I spent pastoring churches. 15 ½ years of serving Christ’s church, and reaching out to those who need Jesus Christ as their Savior and Lord.
I have been quite successful in leveraging Internet marketing on behalf of my for profit clients in a wide range of industries, but I have only dabbled in influencing churches and religious organizations to utilize these great tools to accomplish their objectives. I am encouraged to see the use of Internet marketing tools creeping into the consciousness of churches, but it is being driven by the “person-in-the-pew”, and I think this is a good thing.
This brings me back to pursuing your passion. It is time that I got serious about helping churches experience the same types of results that I have achieved for my business clients.
Thanks Eric for the blows to the head. I needed it. 
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Focusing on a Niche
Max Kalles – phenomenal young Internet consultant from Canada is presenting on the topic of staying very focused on your target market, and building a vertical to leverage the successes that you have experienced.
The same concept applies to church and religious organization marketing. Focus on one primary idea or market. Is it outreach? How about member services? Whatever it is use a laser like focus to maximize penetration with your demographic.
Once you experience success in one area, then branch out and test other markets.
Creative Uses of Internet Marketing for Churches
We would love to hear about, and share with others, what Internet marketing strategies are working for you and your church or religious organization project. You ideas or experience might resonate with someone else and give them further opportunity to advance the kingdom of God through Internet marketing.
I have posted previously about a church camp that was leveraging Twitter and Facebook to stay in touch with prior guests, as well as reaching out to others that didn’t previously realize the camp existed. Our church is featuring the pastor with a Twitter feed and Facebook profile.
What are you experiencing with your efforts? What do you think would work?
Thanks in advance for your contributions. All of us appreciate it!
Hmmmm …. Twitter “Limit” Developments
I just experienced an interesting situation with Twitter. Having attempted to follow my pastor on Twitter … I was notified that I am following my “limit” of people on Twitter. Hmmm … that is quite interesting. It seems the assumption is that I do not have the intellectual capacity to follow any more than what I currently do. Is this a backwards insult, or a foward compliment?
Anybody else getting either tweet limits, or following limits besides me? This is going to put a crimp on profits and non-profits alike who are attempting to market with Twitter. I guess we will need to monitor this, and adjust as necessary.
Top 100 Church Blogs
Kent Shaffer has compiled a list of the top 100 church blog sites. Take a peek, and see if there is anything that interests you. I am impressed with quite a number of the sites. They takes advantage of the “push” technology that makes blogs an incredible tool for Search Engine Optimization.
Cheers!